Elora Optometry

Elora Optometry

Elora Optometry was under new management and looking for a new brand voice to widen their target audience and appeal to the younger market of Elora and surrounding area. We used a classic, timeless typeface and incorporated a funky, bright pink pair of stylized spectacles to replace two of the O’s in the logo. Stationary, business cards and outdoor poster billboards were created to get the message out.